TROIE
Case studies

Rutherford, Industrial SME, B2B

Rutherford: +193% TikTok followers since March 2025.

An industrial SME that sells to other businesses. On TikTok, a network people think is only for consumers, its audience almost tripled.

+193%

TikTok followers since March 2025

The client.

Rutherford is an industrial SME, in B2B. It provides solutions for printing and packaging.

Our work.

We have led Rutherford's marketing on a fractional basis since 2018. Our team runs its social media: content, videos, posts.

The rutherford.fr website is also part of our web portfolio.

The result.

Rutherford's TikTok followers grew by 193% between March 2025 and September 2026. Proof that an industrial subject can draw interest, as long as it is filmed well.

Where the figure comes from.

Dated readings from TikTok exports and the account's public page. The starting point is March 2025. We publish a change in percent.

Want the same for your business?

Thirty minutes to understand where you stand and what you aim for. Then we send you a written proposal and a quote.

Let's talk about your project.

A few lines are enough. We come back with a proposal and a quote.

contact(a)troiestudio.fr