GS Monaco
01GS Monaco, presentation film
Digital Atelier
Creative, strategy& training.
Photography, video, design, digital marketing and training on the latest AI tools. A boutique team with ten years of work alongside brands.
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The studio
One studio. Three crafts.
TROIE is the agency of Hugues Lourmieres. Since 2015, we have worked with luxury houses, industrials and service companies in France and worldwide. We craft their imagery, advise their strategy, and train their teams on today's digital tools.
01 · Creative
Image, video, design.
We craft the visual content that gives shape to your brand. Photography, video, graphic identity, and generative creation.
- Photography: product, fashion, corporate, events
- Video, brand films, reels, motion design
- Visual identity, logo, complete graphic charter
- Art direction and print editorial
- AI-generated creation (image, video, voice)
- Websites, web apps and landing pages
- E-commerce, conversion and checkout flows
Outils utilisés
02 · Strategy
Communication and digital marketing.
We support your brand, market and acquisition decisions: from brand platform to media plan, from SEO to paid.
- Brand strategy and positioning
- Communication and art direction consulting
- Digital marketing and media plan
- SEO, SEA, GEO (Generative Engine Optimization)
- Paid media: Meta, Google, LinkedIn, TikTok
- Social media, e-commerce, conversion
Outils utilisés
03 · Training
Mastering AI tools.
We train your teams on AI tools and on building autonomous agents. Three levels, in-house or open enrollment, in France or remote.
- ChatGPT, Claude, Gemini: advanced use and prompting
- AI visual creation: Midjourney, Sora, Veo, Runway
- Automation: Make, n8n, Zapier
- AI agents: design, deployment, supervision
- Custom in-house programs
- AI audit and roadmap
Outils utilisés
Works
A selection.
Luxury houses, hospitality, sport, industry, technology. Project details available on request.
Corporate films
Films.
Client testimonials, brand films and storytelling. A selection of video productions for Rutherford, GS Monaco × Forbes, Autajon, Avery Dennison and others.
Top Akita Inu
02Top Akita Inu, Mickaël Bedouet interview
GS Monaco
03GS Monaco, reels
Ferrari Auctions
04Ferrari Auctions, reels
X-Rite, eXact 2
05eXact 2, Paris shorts reels
X-Rite, eXact 2
06eXact 2, unboxing
Brands we've worked with
- CHANEL
- X-RITE
- SOFITEL
- GS MONACO
- VEORIA
- RUTHERFORD
- TOP AKITA INU
- CAPEFRONT
- STUDIO DE LA ROCHE
- MEASURECOLOR
The studio
Hugues Lourmieres.
Chief Marketing Officer in the industrial and graphic arts sector, I lead brand strategy and content production for demanding players. Photographer, videographer and art director, I have worked with brands for ten years in France and internationally. I also train teams to embed AI into their daily production. TROIE brings these two worlds together, creative that gets seen and AI that ships, for demanding brands.
- 10 years working with international brands
- 50 companies supported
- 200 professionals trained on AI
- Studio based in France, missions worldwide
Let's talk about your project.
A thirty-minute call to understand your need and propose an approach.
Book a call →